Changes in technology, changes in delivery: the more things change, the more they stay the same...it's still all about the message.

Media platforms can be something of a moving target. Fortunately for businesses, there is one underlying principle that remains constant: the message.

Ever since I started making Corporate and Web videos, I have witnessed advances in technology that change how video is produced and delivered. These changes have certainly made it faster and easier to deliver video to great numbers of people, but I often find that the technology often keeps businesses from focusing on the most important element of corporate communications, the message!

At Edify Multimedia, we strive to stay current with technologies that streamline our production process. We know that the media projects we deliver to our clients need to look great, and be delivered as easily and seamlessly as possible. But no matter how many technological advances we embrace, we never let the technology distract us from our role as communicators. As media professionals, technology is simply a tool that helps us to deliver exceptional programs with clear messaging and a well defined purpose. We place a great deal of emphasis on successfully balancing these two goals in every media project.

When meeting clients, we always begin with a few key questions that help us create a framework for the project at hand.

• 1. What audience are you trying to reach?
• 2. What message are you trying to communicate to your audience?
• 3. What is the purpose of the video?

By taking the time to learn about the client's needs, through these and other questions, we are able to become partners to our clients. We are able to work closely with clients to ensure that their message does not get lost in the technology. Throughout the entire project, we help to develop and refine the message, then ensure that message is effectively communicated to the appropriate audience, no matter what technology we use.

Finding a production company that understands the importance of integrating technological advancements with effective message management is key to creating a successful B2B video. As a media company with expertise in both corporate storytelling and technology, Edify has the right tools to make your next video project a success.