"We are on a path for growth, with considerable expertise in the medical field and application of interactive technology, so this acquisition simply made sense." says Eric Frank, co-founder and Director of Business Development for Edify.
The collaboration of talent is not new for these companies, nor is it confined to a single country. Members of the Edify staff have worked alongside Captured Light in operating rooms and surgical centers around the world for over 28 years. Long time clients of Captured Light are pleased they will continue working with surgical video professionals they already know and trust.
Edify Multimedia Group is widely known and respected for their work in corporate video, live webcasting, and television commercial production. They will now be directly offering medical video production, surgical animation, and custom interactive sales apps.
The combination of clinical media expertise, global production experience, and interactive app technology, in addition to their traditional production capabilities, provides Edify Multimedia Group with a media service portfolio that no other company in New England can currently equal.
This acquisition will more than double the size of Edify Multimedia Group, who is looking forward to creating jobs in the greater Nashua area. Dave Mackey, co-founder and Director of Creative Services at Edify, says "We'll be looking to fill a variety of positions from office staff to video professionals in the coming months."
"This is the beginning of an exciting new chapter for Edify Multimedia Group." says Dale Ouellette, co-founder and Director of Online Media at Edify. "With the addition of the Captured Light Brand to our current capabilities, we are confident that we will be providing even better value to a far wider range of clients."